Managing Public Opinion in a Crisis: BP CEO Tony Hayward

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Case

Reference no. 311-221-1

Subject category: Strategy and General Management

Authors: Quy Nguyen Huy (INSEAD); Michael Jarrett (INSEAD); Lisa Duke (INSEAD)

Published by: INSEAD

Originally published in: 2011

Version: 10.2016

Revision date: 10-Nov-2016

Length: 14 pages

Data source: Published sources

Topics: Crisis; Public perception; Symbolic management; Emotion; Impression management; Top management; National identities; Politics; Corporate governance; Board process and remuneration at the top; European competitiveness; Europe

Share a link: https://casecent.re/p/103791

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Abstract

BP CEO Tony Hayward (UK) faced intense public scrutiny from many different constituencies in the US in the wake of the oil spill in the Gulf of Mexico. The case focuses on how his words and actions were perceived by the US media and government, and how these perceptions had critical business and personal outcomes.

Other setting(s):

2010