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Case
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Reference no. 9-504-S14
Spanish language
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 1 August 1996
Length: 21 pages
Data source: Field research
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video. http://cb.hbsp.harvard.edu/cb/search/9-592-016?Ntk=HEMainSearch&N=0

Abstract

This is a Spanish version. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package.
Location:
Size:
USD600 million sales
Other setting(s):
1987

About

Abstract

This is a Spanish version. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package.

Settings

Location:
Size:
USD600 million sales
Other setting(s):
1987

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