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Reference no. 9-504-S15
Spanish language
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 29 September 1986
Length: 24 pages
Data source: Generalised experience

Abstract

This is a Spanish version. Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: (1) problem statement; (2) questionnaire design; (3) sampling; and (4) data analysis.

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Abstract

This is a Spanish version. Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: (1) problem statement; (2) questionnaire design; (3) sampling; and (4) data analysis.

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