Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 29 September 1986
Length: 24 pages
Data source: Generalised experience
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Abstract
This is a Spanish version. Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: (1) problem statement; (2) questionnaire design; (3) sampling; and (4) data analysis.
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 29 September 1986
Length: 25 pages
Data source: Generalised experience
About
Abstract
This is a Spanish version. Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: (1) problem statement; (2) questionnaire design; (3) sampling; and (4) data analysis.
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 29 September 1986
Length: 25 pages
Data source: Generalised experience