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Case
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Reference no. 9-504-S27
Spanish language
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 20 May 1985
Length: 22 pages
Data source: Field research

Abstract

This is a Spanish version. In May 1983 Ms Katherine O'Brien, Vice President of Marketing, was deciding whether Jamestown should discontinue the use of independent representatives in favor of a direct company salesforce. Jamestown sold informal stoneware dinnerware through department and gift stores. A rewritten version of an earlier case.
Location:
Industry:
Size:
USD11 million sales
Other setting(s):
1983

About

Abstract

This is a Spanish version. In May 1983 Ms Katherine O'Brien, Vice President of Marketing, was deciding whether Jamestown should discontinue the use of independent representatives in favor of a direct company salesforce. Jamestown sold informal stoneware dinnerware through department and gift stores. A rewritten version of an earlier case.

Settings

Location:
Industry:
Size:
USD11 million sales
Other setting(s):
1983

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