Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 4 August 2005
Length: 29 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract
This is a Spanish version. Describes the history of General Motor's attempts to develop a hydrogen fuel-cell powered car. As of 2003, GM developed several prototypes of such a vehicle to demonstrate the viability of the overall concept. Many uncertainties remained, however, with respect to the issues of cost, safe storage of hydrogen on a vehicle, and the lack of a hydrogen-refueling infrastructure. Aids students in developing a strategy for pushing this initiative forward, including tackling the question of how radical the new design should be and what to do about competitors who have aggressively pushed interim technology-hybrid vehicles - which GM has chosen not to emphasize in its product portfolio.
Location:
Industry:
Size:
350,000 employees, USD186.7 billion revenues
Other setting(s):
2003
About
Abstract
This is a Spanish version. Describes the history of General Motor's attempts to develop a hydrogen fuel-cell powered car. As of 2003, GM developed several prototypes of such a vehicle to demonstrate the viability of the overall concept. Many uncertainties remained, however, with respect to the issues of cost, safe storage of hydrogen on a vehicle, and the lack of a hydrogen-refueling infrastructure. Aids students in developing a strategy for pushing this initiative forward, including tackling the question of how radical the new design should be and what to do about competitors who have aggressively pushed interim technology-hybrid vehicles - which GM has chosen not to emphasize in its product portfolio.
Settings
Location:
Industry:
Size:
350,000 employees, USD186.7 billion revenues
Other setting(s):
2003