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Case
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Reference no. 9-810-086
Subject category: Entrepreneurship
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 06 October 2010
Length: 22 pages
Data source: Field research

Abstract

In February 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its growth strategy. Foremost, Huffington Post management must determine whether to rely to a greater extent upon social networking technologies (eg Facebook, Twitter) to select and present the content delivered to specific users or continue to rely on human editors to play a curator role.
Location:
Size:
USD12 million, 135 employees
Other setting(s):
2010

About

Abstract

In February 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its growth strategy. Foremost, Huffington Post management must determine whether to rely to a greater extent upon social networking technologies (eg Facebook, Twitter) to select and present the content delivered to specific users or continue to rely on human editors to play a curator role.

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Location:
Size:
USD12 million, 135 employees
Other setting(s):
2010

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