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Compact case
Supplement
-
Reference no. E74SQ
Subject category: Entrepreneurship
Published by: Stanford Business School
Originally published in: 2002
Version: 1 November 2002

Abstract

This supplement is to accompany the case. The eBay case describes three management situations in the context of company growth and organizational change. The first is deterioration of customer service as a result of rapid customer and transaction growth early on. The second is the announcement of a competitive threat from on-line giant, Amazon.com. The third is negative customer feedback in response to the release of a controversial, new service. The case provides a basis for discussion around specific management action in response to each situation, and pulls from interviews with company founder, Jeff Skoll, and Senior Director or Product Management, Reed Maltzman. This supplement is part of the Stanford Graduate School of Business free case collection (visit www.thecasecentre.org/stanfordfreecases for more information on the collection).
Location:
Size:
2,500 employees, USD749 million revenues
Other setting(s):
1998-2001

About

Abstract

This supplement is to accompany the case. The eBay case describes three management situations in the context of company growth and organizational change. The first is deterioration of customer service as a result of rapid customer and transaction growth early on. The second is the announcement of a competitive threat from on-line giant, Amazon.com. The third is negative customer feedback in response to the release of a controversial, new service. The case provides a basis for discussion around specific management action in response to each situation, and pulls from interviews with company founder, Jeff Skoll, and Senior Director or Product Management, Reed Maltzman. This supplement is part of the Stanford Graduate School of Business free case collection (visit www.thecasecentre.org/stanfordfreecases for more information on the collection).

Settings

Location:
Size:
2,500 employees, USD749 million revenues
Other setting(s):
1998-2001

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