Product details

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Case
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Reference no. 9-505-S16
Spanish language
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 5 June 2000
Length: 27 pages
Data source: Field research

Abstract

This is a Spanish version. Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements for success.
Location:
Other setting(s):
1992

About

Abstract

This is a Spanish version. Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements for success.

Settings

Location:
Other setting(s):
1992

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