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Management article
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Reference no. SMR53103
Published by: MIT Sloan School of Management
Published in: "MIT Sloan Management Review", 2011
Length: 6 pages
Topics: Global business

Abstract

A globally integrated strategy isn’t right for every company. One important factor to consider is the combined market share of the largest companies in your industry - and how that’s changing.

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Abstract

A globally integrated strategy isn’t right for every company. One important factor to consider is the combined market share of the largest companies in your industry - and how that’s changing.

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