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Case
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Reference no. 9-308-S36
Spanish language
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 12 April 1994
Revision date: 11-Apr-2019

Abstract

This is a Spanish version. Describes the work of Jack Welch as CEO of General Electric from 1981 to 1992, focusing particularly on his transformation of the company's portfolio through extensive dispositions and acquisitions and the company's culture through a mandated process called 'work out'. To a considerable extent, the case tells the story in Welch's own words drawing on earlier cases on Welch prepared by Richard Hammermesh and Frank Aguilar, as well as a 1991 interview with Welch in the Harvard Business Review and an article in Fortune, 'GE Keeps Those Ideas Coming'.
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Abstract

This is a Spanish version. Describes the work of Jack Welch as CEO of General Electric from 1981 to 1992, focusing particularly on his transformation of the company's portfolio through extensive dispositions and acquisitions and the company's culture through a mandated process called 'work out'. To a considerable extent, the case tells the story in Welch's own words drawing on earlier cases on Welch prepared by Richard Hammermesh and Frank Aguilar, as well as a 1991 interview with Welch in the Harvard Business Review and an article in Fortune, 'GE Keeps Those Ideas Coming'.

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