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Thumbnail image for product with reference number 9-308-S38
Compact case
Polaroid-Kodak (B-1)
Case
-
Reference no. 9-308-S38
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 28 February 1983
Revision date: 11-Apr-2019
Length: 4 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition; Focusing on customers; Competitive strategy
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Abstract

This is a Spanish version. Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and the marketing practices employed. Designed to allow a contrast to Kodak's entry into instant cameras.
Locations:
Canada; United States
Industry:
Photographic equipment & supplies
Other setting(s):
1976
Thumbnail image for product with reference number 9-378-173
Compact case
Polaroid-Kodak (B-1)
Case
-
Reference no. 9-378-173
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 28 February 1983
Length: 3 pages
Data source: Published sources
Topics: Competition; Industry analysis; Market entry; Marketing strategy; Patents; Product introduction; Strategic planning
View full details
Thumbnail image for product with reference number 9-308-S39
Compact case
Polaroid-Kodak (B-2)
Supplement
-
Reference no. 9-308-S39
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 28 February 1983
Length: 1 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition
View full details
Thumbnail image for product with reference number 9-308-S40
Compact case
Polaroid-Kodak (B-3)
Supplement
-
Reference no. 9-308-S40
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 28 February 1983
Length: 2 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition
View full details
Thumbnail image for product with reference number 9-308-S41
Compact case
Polaroid-Kodak (B-4)
Supplement
-
Reference no. 9-308-S41
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 24 March 1986
Revision date: 9-May-2019
Length: 2 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition; Technology
View full details
Thumbnail image for product with reference number 9-308-S42
Compact case
Polaroid-Kodak (B-5)
Supplement
-
Reference no. 9-308-S42
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 28 February 1983
Length: 2 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition
View full details
Thumbnail image for product with reference number 9-308-S43
Compact case
Polaroid-Kodak (B-6)
Supplement
-
Reference no. 9-308-S43
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 28 February 1983
Length: 4 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition
View full details
Thumbnail image for product with reference number 9-308-S44
Compact case
Polaroid-Kodak (B-7)
Supplement
-
Reference no. 9-308-S44
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 17 October 1983
Length: 2 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition
View full details
Thumbnail image for product with reference number 9-308-S45
Compact case
Polaroid-Kodak (B-8)
Supplement
-
Reference no. 9-308-S45
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 28 February 1983
Revision date: 9-May-2019
Length: 1 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition; Technology
View full details
Thumbnail image for product with reference number 9-308-S46
Compact case
Polaroid-Kodak (B-9)
Supplement
-
Reference no. 9-308-S46
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 28 February 1983
Length: 1 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition
View full details
Thumbnail image for product with reference number 9-308-S47
Compact case
Polaroid-Kodak, (B-10)
Supplement
-
Reference no. 9-308-S47
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 28 February 1983
Length: 1 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition
View full details

About

Abstract

This is a Spanish version. Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and the marketing practices employed. Designed to allow a contrast to Kodak's entry into instant cameras.

Settings

Locations:
Canada; United States
Industry:
Photographic equipment & supplies
Other setting(s):
1976

Related

Thumbnail image for product with reference number 9-378-173
Compact case
Polaroid-Kodak (B-1)
Case
-
Reference no. 9-378-173
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 28 February 1983
Length: 3 pages
Data source: Published sources
Topics: Competition; Industry analysis; Market entry; Marketing strategy; Patents; Product introduction; Strategic planning
View full details
Thumbnail image for product with reference number 9-308-S39
Compact case
Polaroid-Kodak (B-2)
Supplement
-
Reference no. 9-308-S39
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 28 February 1983
Length: 1 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition
View full details
Thumbnail image for product with reference number 9-308-S40
Compact case
Polaroid-Kodak (B-3)
Supplement
-
Reference no. 9-308-S40
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 28 February 1983
Length: 2 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition
View full details
Thumbnail image for product with reference number 9-308-S41
Compact case
Polaroid-Kodak (B-4)
Supplement
-
Reference no. 9-308-S41
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 24 March 1986
Revision date: 9-May-2019
Length: 2 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition; Technology
View full details
Thumbnail image for product with reference number 9-308-S42
Compact case
Polaroid-Kodak (B-5)
Supplement
-
Reference no. 9-308-S42
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 28 February 1983
Length: 2 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition
View full details
Thumbnail image for product with reference number 9-308-S43
Compact case
Polaroid-Kodak (B-6)
Supplement
-
Reference no. 9-308-S43
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 28 February 1983
Length: 4 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition
View full details
Thumbnail image for product with reference number 9-308-S44
Compact case
Polaroid-Kodak (B-7)
Supplement
-
Reference no. 9-308-S44
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 17 October 1983
Length: 2 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition
View full details
Thumbnail image for product with reference number 9-308-S45
Compact case
Polaroid-Kodak (B-8)
Supplement
-
Reference no. 9-308-S45
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 28 February 1983
Revision date: 9-May-2019
Length: 1 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition; Technology
View full details
Thumbnail image for product with reference number 9-308-S46
Compact case
Polaroid-Kodak (B-9)
Supplement
-
Reference no. 9-308-S46
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 28 February 1983
Length: 1 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition
View full details
Thumbnail image for product with reference number 9-308-S47
Compact case
Polaroid-Kodak, (B-10)
Supplement
-
Reference no. 9-308-S47
Spanish language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 28 February 1983
Length: 1 pages
Data source: Published sources
Topics: Patents; Industry analysis; Strategic planning; Marketing strategy; Market entry; Product introduction; Competition
View full details