Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-506-S19
Spanish language
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 21 September 1993
Revision date: 24-Apr-2019
Length: 32 pages
Data source: Field research

Abstract

This is a Spanish version. A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of the operating companies are presented.
Industry:
Size:
USD14 billion sales
Other setting(s):
1983

About

Abstract

This is a Spanish version. A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of the operating companies are presented.

Settings

Industry:
Size:
USD14 billion sales
Other setting(s):
1983

Related