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Case
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Reference no. 9-708-S15
Spanish language
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 11 December 1991
Revision date: 08-May-2019
Length: 23 pages
Data source: Published sources

Abstract

This is a Spanish version. This two-part case series describes how the option of launching USA Today was defined and evaluated by the Gannett Corp. This case supports a broad discussion of whether the concept of a national, general interest daily fits with the changing external environment and Gannett's internal resources and capabilities; it also allows specific analysis of the economics of the proposed venture.
Location:
Size:
USD1.2 billion revenues
Other setting(s):
1980-1981

About

Abstract

This is a Spanish version. This two-part case series describes how the option of launching USA Today was defined and evaluated by the Gannett Corp. This case supports a broad discussion of whether the concept of a national, general interest daily fits with the changing external environment and Gannett's internal resources and capabilities; it also allows specific analysis of the economics of the proposed venture.

Settings

Location:
Size:
USD1.2 billion revenues
Other setting(s):
1980-1981

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