Product details

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Case
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Reference no. 9-506-S33
Spanish language
Subject category: Marketing
Authors: Samuel Chun
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 29 July 1999
Revision date: 24-Apr-2019
Length: 10 pages
Data source: Field research

Abstract

This is a Spanish version. S1 is a fast growing subsidiary of the Samsung Group in South Korea that sells business security products. S1 has implemented a number of marketing initiatives that the company president would like to have evaluated.
Location:
Industry:
Size:
USD218 million revenues
Other setting(s):
1996

About

Abstract

This is a Spanish version. S1 is a fast growing subsidiary of the Samsung Group in South Korea that sells business security products. S1 has implemented a number of marketing initiatives that the company president would like to have evaluated.

Settings

Location:
Industry:
Size:
USD218 million revenues
Other setting(s):
1996

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