Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 23 March 2006
Revision date: 24-Apr-2019
Length: 19 pages
Data source: Field research
Abstract
This is a Spanish version. Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign, Matt Collins must weigh the risks and benefits of doing things the way they've always been done or blazing a new path in the marketing of toys.
Location:
Industry:
Size:
USD500 million revenues, 6,900 employees
Other setting(s):
2000
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 7 May 2008
Revision date: 04-Nov-2020
Length: 22 pages
Data source: Field research
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 31 October 2005
Length: 19 pages
Data source: Field research
About
Abstract
This is a Spanish version. Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign, Matt Collins must weigh the risks and benefits of doing things the way they've always been done or blazing a new path in the marketing of toys.
Settings
Location:
Industry:
Size:
USD500 million revenues, 6,900 employees
Other setting(s):
2000
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 7 May 2008
Revision date: 04-Nov-2020
Length: 22 pages
Data source: Field research
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 31 October 2005
Length: 19 pages
Data source: Field research