Product details

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Case
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Reference no. 9-507-S01
Spanish language
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 23 March 2006
Revision date: 24-Apr-2019

Abstract

This is a Spanish version. Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign, Matt Collins must weigh the risks and benefits of doing things the way they've always been done or blazing a new path in the marketing of toys.
Location:
Industry:
Size:
USD500 million revenues, 6,900 employees
Other setting(s):
2000

About

Abstract

This is a Spanish version. Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign, Matt Collins must weigh the risks and benefits of doing things the way they've always been done or blazing a new path in the marketing of toys.

Settings

Location:
Industry:
Size:
USD500 million revenues, 6,900 employees
Other setting(s):
2000

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