Product details

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Case
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Reference no. 9-507-S07
Spanish language
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 24 February 1995
Revision date: 24-Apr-2019

Abstract

This is a Spanish version. Dendrite International is a USD23 million (1992 revenues) supplier of sales automation software to pharmaceuticals companies in Europe, Japan, and the United States. The firm's strategy has depended on being a full-service supplier to multinational firms. Impending changes in the pharmaceuticals industry, as well as technological and competitive developments, have raised issues concerning the best means of future growth and accompanying account-management procedures.
Size:
USD30 million revenues
Other setting(s):
1993

About

Abstract

This is a Spanish version. Dendrite International is a USD23 million (1992 revenues) supplier of sales automation software to pharmaceuticals companies in Europe, Japan, and the United States. The firm's strategy has depended on being a full-service supplier to multinational firms. Impending changes in the pharmaceuticals industry, as well as technological and competitive developments, have raised issues concerning the best means of future growth and accompanying account-management procedures.

Settings

Size:
USD30 million revenues
Other setting(s):
1993

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