Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 29 September 1997
Length: 22 pages
Data source: Field research
Share a link:
https://casecent.re/p/104143
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is a Spanish version. Management is considering its options for future international expansion. Koc is the dominant supplier of white goods (kitchen appliances) in Turkey and has been increasing its export efforts. As lower import tariffs invite foreign competitors to enter Turkey, Koc must decide how to balance defense of its domestic market share against further foreign expansion.
About
Abstract
This is a Spanish version. Management is considering its options for future international expansion. Koc is the dominant supplier of white goods (kitchen appliances) in Turkey and has been increasing its export efforts. As lower import tariffs invite foreign competitors to enter Turkey, Koc must decide how to balance defense of its domestic market share against further foreign expansion.