Product details

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Case
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Reference no. 9-507-S11
Spanish language
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 29 September 1997
Length: 22 pages
Data source: Field research

Abstract

This is a Spanish version. Management is considering its options for future international expansion. Koc is the dominant supplier of white goods (kitchen appliances) in Turkey and has been increasing its export efforts. As lower import tariffs invite foreign competitors to enter Turkey, Koc must decide how to balance defense of its domestic market share against further foreign expansion.
Location:
Size:
36,000 employees, USD15 billion revenues
Other setting(s):
1997

About

Abstract

This is a Spanish version. Management is considering its options for future international expansion. Koc is the dominant supplier of white goods (kitchen appliances) in Turkey and has been increasing its export efforts. As lower import tariffs invite foreign competitors to enter Turkey, Koc must decide how to balance defense of its domestic market share against further foreign expansion.

Settings

Location:
Size:
36,000 employees, USD15 billion revenues
Other setting(s):
1997

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