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Case
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Reference no. 9-507-S17
Spanish language
Subject category: Marketing
Authors: John Deighton
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 2 February 2001

Abstract

This is a Spanish version. How should America's second-largest pharmacy chain respond to the challenge from online drugstores? What threat does the web pose to bricks and mortar distribution of prescription drugs and the other items that make up 50% of a drugstore's sales? This case describes the purchase of Soma.com by CVS, and its integration into the corporation. A number of tactical questions remain to be answered, and then there is the larger strategic question--why do this at all? Teaching purpose: Issues in the integration of traditional retailing with online channels.
Location:
Size:
USD15 billion revenues

About

Abstract

This is a Spanish version. How should America's second-largest pharmacy chain respond to the challenge from online drugstores? What threat does the web pose to bricks and mortar distribution of prescription drugs and the other items that make up 50% of a drugstore's sales? This case describes the purchase of Soma.com by CVS, and its integration into the corporation. A number of tactical questions remain to be answered, and then there is the larger strategic question--why do this at all? Teaching purpose: Issues in the integration of traditional retailing with online channels.

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Location:
Size:
USD15 billion revenues

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