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Compact case
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 30 March 1995
Revision date: 10-May-2019
Length: 3 pages
Data source: Field research

Abstract

This is a Spanish version. Describes the initial results of Black & Decker's strategy in the United States.

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Abstract

This is a Spanish version. Describes the initial results of Black & Decker's strategy in the United States.

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