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Supplement
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Reference no. 9-507-S22
Spanish language
Subject category: Marketing
Authors: Barbara Trissel
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 11 March 1992
Revision date: 10-May-2019

Abstract

This is a Spanish version. Describes the results of the advertising pre-test described in the (A) case. The group must now decide how to implement its findings for maximum impact.

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Abstract

This is a Spanish version. Describes the results of the advertising pre-test described in the (A) case. The group must now decide how to implement its findings for maximum impact.

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