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Case
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Reference no. 9-508-S02
Spanish language
Subject category: Marketing
Authors: Das Narayandas
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 27 June 2000
Revision date: 26-Apr-2019
Length: 26 pages
Data source: Field research
Topics: Business models; Business-to-business (B2B); Internet
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Abstract

This is a Spanish version. VerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, is trying to expand its model to facilitate e-commerce. Mark Walsh, the CEO of VerticalNet, has to decide how far he can extend the firm's business model without negatively affecting his current franchise.
Location:
Pennsylvania
Industries:
Internet services; e-Commerce
Size:
7,300 employees, USD25 million revenues
Other setting(s):
1999
Teaching note
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Reference no. 5-501-060
Subject category: Marketing
Authors: Das Narayandas
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 16 February 2001
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. 9-500-041
Subject category: Marketing
Authors: Das Narayandas
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 27 June 2000
Length: 25 pages
Data source: Field research
Topics: Business models; Business-to-business (B2B); Internet
View full details

About

Abstract

This is a Spanish version. VerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, is trying to expand its model to facilitate e-commerce. Mark Walsh, the CEO of VerticalNet, has to decide how far he can extend the firm's business model without negatively affecting his current franchise.

Settings

Location:
Pennsylvania
Industries:
Internet services; e-Commerce
Size:
7,300 employees, USD25 million revenues
Other setting(s):
1999

Related

Teaching note
-
Reference no. 5-501-060
Subject category: Marketing
Authors: Das Narayandas
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 16 February 2001
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. 9-500-041
Subject category: Marketing
Authors: Das Narayandas
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 27 June 2000
Length: 25 pages
Data source: Field research
Topics: Business models; Business-to-business (B2B); Internet
View full details