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Case
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Reference no. 9-508-S02
Spanish language
Subject category: Marketing
Authors: Das Narayandas
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 27 June 2000
Revision date: 26-Apr-2019
Length: 26 pages
Data source: Field research

Abstract

This is a Spanish version. VerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, is trying to expand its model to facilitate e-commerce. Mark Walsh, the CEO of VerticalNet, has to decide how far he can extend the firm's business model without negatively affecting his current franchise.
Location:
Size:
7,300 employees, USD25 million revenues
Other setting(s):
1999

About

Abstract

This is a Spanish version. VerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, is trying to expand its model to facilitate e-commerce. Mark Walsh, the CEO of VerticalNet, has to decide how far he can extend the firm's business model without negatively affecting his current franchise.

Settings

Location:
Size:
7,300 employees, USD25 million revenues
Other setting(s):
1999

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