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Case
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Reference no. E126
Subject category: Entrepreneurship
Published by: Stanford Business School
Originally published in: 2002
Version: 6 December 2002
Length: 18 pages
Data source: Field research

Abstract

Tells the story of protagonist Frank Ruderman and his evolution from entrepreneur to traditional angel investor and later to innovative angel or hybrid investor. Introduces Ruderman's investing group, Tenex Greenhouse and tells the story of its creation as a hybrid investing fund that brought together Ruderman's angel network with two institutional partners. At the outset of the case, Ruderman is in conversation with an entrepreneur / CEO who is seeking funding from 'the Greenhouse'. Prepared for a class on venture capital, can serve as an introduction to angel investing and new innovations in angel investing. The fund in question has developed new techniques for fundraising (institutional partners) and investing (a narrow but deep focus). Students can assess this fund's strategy and success in fundraising, investing, managing, and marketing. Students are also asked to 'get into the head' of the protagonist and / or the entrepreneur in search of funding and assess the potential partnership.
Location:
Size:
4 employees, USD12 million fund
Other setting(s):
2002

About

Abstract

Tells the story of protagonist Frank Ruderman and his evolution from entrepreneur to traditional angel investor and later to innovative angel or hybrid investor. Introduces Ruderman's investing group, Tenex Greenhouse and tells the story of its creation as a hybrid investing fund that brought together Ruderman's angel network with two institutional partners. At the outset of the case, Ruderman is in conversation with an entrepreneur / CEO who is seeking funding from 'the Greenhouse'. Prepared for a class on venture capital, can serve as an introduction to angel investing and new innovations in angel investing. The fund in question has developed new techniques for fundraising (institutional partners) and investing (a narrow but deep focus). Students can assess this fund's strategy and success in fundraising, investing, managing, and marketing. Students are also asked to 'get into the head' of the protagonist and / or the entrepreneur in search of funding and assess the potential partnership.

Settings

Location:
Size:
4 employees, USD12 million fund
Other setting(s):
2002

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