Product details

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Case
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Reference no. 9-508-S08
Spanish language
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 20 December 1996
Length: 19 pages
Data source: Field research

Abstract

This is a Spanish version. Rogers Communications, Inc, Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the convergence of its industry with the computing and telecommunications industries. In particular, it is investigating how it should test the market for high-speed Internet access via cable modem. This case describes decisions that need to be made to bring this service to market in a suburb of Toronto.
Location:
Size:
USD1.1 billion revenues
Other setting(s):
1995

About

Abstract

This is a Spanish version. Rogers Communications, Inc, Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the convergence of its industry with the computing and telecommunications industries. In particular, it is investigating how it should test the market for high-speed Internet access via cable modem. This case describes decisions that need to be made to bring this service to market in a suburb of Toronto.

Settings

Location:
Size:
USD1.1 billion revenues
Other setting(s):
1995

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