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Compact case
Case
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Reference no. 9-709-S14
Spanish language
Authors: Dennis Yao
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 1 December 2008
Revision date: 08-May-2019
Length: 4 pages
Data source: Published sources

Abstract

This is a Spanish version. This case examines Intel's response to imitative entry by Advanced Micro Devices into the 386 microprocessor product category in which Intel had been the sole producer. The case is set in 1991 when AMD first introduces its Intel-compatible 386 processor and before Intel's response is known. The case can be used to discuss competitive interactions in pricing and marketing strategy, as well as general issues regarding entry deterrence or accommodation.
Other setting(s):
1991

About

Abstract

This is a Spanish version. This case examines Intel's response to imitative entry by Advanced Micro Devices into the 386 microprocessor product category in which Intel had been the sole producer. The case is set in 1991 when AMD first introduces its Intel-compatible 386 processor and before Intel's response is known. The case can be used to discuss competitive interactions in pricing and marketing strategy, as well as general issues regarding entry deterrence or accommodation.

Settings

Other setting(s):
1991

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