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Case
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Reference no. SM90B
Published by: Stanford Business School
Originally published in: 2001
Version: 1 November 2001
Length: 14 pages
Data source: Field research

Abstract

This is part of a case series. The case describes USA Networks following its failed bid to buy the Internet portal Lycos in 1999. By 2001, USA Networks was an agglomeration of assets in two distinct areas: electronic commerce (something USA Networks refers to as interactivity) and entertainment. In each of these two areas, USA Networks faced much larger competitors operating discretely. The case explores USA Networks' attempts to compete simultaneously in the spheres of on-line retailing and television and filmed entertainment.
Location:
Size:
20,700 employees, USD4.6 billion revenues
Other setting(s):
2001

About

Abstract

This is part of a case series. The case describes USA Networks following its failed bid to buy the Internet portal Lycos in 1999. By 2001, USA Networks was an agglomeration of assets in two distinct areas: electronic commerce (something USA Networks refers to as interactivity) and entertainment. In each of these two areas, USA Networks faced much larger competitors operating discretely. The case explores USA Networks' attempts to compete simultaneously in the spheres of on-line retailing and television and filmed entertainment.

Settings

Location:
Size:
20,700 employees, USD4.6 billion revenues
Other setting(s):
2001

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