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Compact case
Subject category: Marketing
Published by: Darden Business Publishing
Originally published in: 2011
Version: 10 June 2016
Revision date: 11-Jul-2016
Length: 2 pages
Data source: Published sources

Abstract

Suitable for both MBA and undergraduate-level courses such as 'Integrated Marketing Communications,' this is the third case in the series that traces a product from idea to established, successful brand.
Industry:

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Abstract

Suitable for both MBA and undergraduate-level courses such as 'Integrated Marketing Communications,' this is the third case in the series that traces a product from idea to established, successful brand.

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Industry:

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