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Compact case
Case
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Reference no. UVA-M-0815
Subject category: Marketing
Published by: Darden Business Publishing
Originally published in: 2011
Version: 9 August 2011
Length: 2 pages
Data source: Published sources

Abstract

This continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.
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Abstract

This continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.

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