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Compact case
Case
-
Reference no. UVA-M-0816
Subject category: Marketing
Authors: Paul W Farris; Robert Maddux; Phillip E Pfeifer; Timothy Harr; Martha Gray; Gautam Kanaparthi; Prateek Shrivastava; Matthew Weiss
Published by: Darden Business Publishing
Originally published in: 2011
Version: 9 August 2011
Length: 2 pages
Data source: Published sources
Topics: Market segmentation; Click-through rate; Customer lifetime value
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Abstract

This third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.
Industry:
Consumer goods
Case
-
Reference no. UVA-M-0814
Subject category: Marketing
Authors: Paul W Farris; Robert Maddux; Phillip E Pfeifer; Timothy Harr; Martha Gray; Gautam Kanaparthi; Prateek Shrivastava; Matthew Weiss
Published by: Darden Business Publishing
Originally published in: 2011
Version: 19 July 2012
Revision date: 01-Aug-2012
Length: 8 pages
Data source: Published sources
Topics: Market segmentation; Click-through rate; Customer lifetime value
View full details
Compact case
Case
-
Reference no. UVA-M-0815
Subject category: Marketing
Authors: Paul W Farris; Robert Maddux; Phillip E Pfeifer; Timothy Harr; Martha Gray; Gautam Kanaparthi; Prateek Shrivastava; Matthew Weiss
Published by: Darden Business Publishing
Originally published in: 2011
Version: 9 August 2011
Length: 2 pages
Data source: Published sources
Topics: Market segmentation; Click-through rate; Customer lifetime value
View full details

About

Abstract

This third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.

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Industry:
Consumer goods

Related

Case
-
Reference no. UVA-M-0814
Subject category: Marketing
Authors: Paul W Farris; Robert Maddux; Phillip E Pfeifer; Timothy Harr; Martha Gray; Gautam Kanaparthi; Prateek Shrivastava; Matthew Weiss
Published by: Darden Business Publishing
Originally published in: 2011
Version: 19 July 2012
Revision date: 01-Aug-2012
Length: 8 pages
Data source: Published sources
Topics: Market segmentation; Click-through rate; Customer lifetime value
View full details
Compact case
Case
-
Reference no. UVA-M-0815
Subject category: Marketing
Authors: Paul W Farris; Robert Maddux; Phillip E Pfeifer; Timothy Harr; Martha Gray; Gautam Kanaparthi; Prateek Shrivastava; Matthew Weiss
Published by: Darden Business Publishing
Originally published in: 2011
Version: 9 August 2011
Length: 2 pages
Data source: Published sources
Topics: Market segmentation; Click-through rate; Customer lifetime value
View full details