Product details

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Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2011
Version: 2012-06-05
Revision date: 25-Jul-2012
Length: 20 pages
Data source: Published sources

Abstract

The Oasis of the Seas is the largest cruise ship ever built and was launched in 2009 in the midst of the financial crisis. Two analysts from ELP Equities, a Florida-based research firm, are trying to determine which cruise customer segments the Oasis is targeted at. The information they have gathered allows them to conduct a customer segmentation analysis is preparation for a hypothetical meeting with the marketing director of Royal Caribbean International, the corporation that commissioned the Oasis.
Location:
Size:
Large
Other setting(s):
2009

About

Abstract

The Oasis of the Seas is the largest cruise ship ever built and was launched in 2009 in the midst of the financial crisis. Two analysts from ELP Equities, a Florida-based research firm, are trying to determine which cruise customer segments the Oasis is targeted at. The information they have gathered allows them to conduct a customer segmentation analysis is preparation for a hypothetical meeting with the marketing director of Royal Caribbean International, the corporation that commissioned the Oasis.

Settings

Location:
Size:
Large
Other setting(s):
2009

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