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Case
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Reference no. 9-112-029
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 30 September 2015
Revision date: 04-Nov-2015

Abstract

Hassina Sherjan was born and raised in Afghanistan. When she was 19, the Russians invaded Afghanistan and Sherjan left country with her siblings and parents. After a couple of years in India and Germany, the family settled in Seattle, Washington. A trip to Afghanistan when she was an adult inspired her to move back to her home country with two missions. The first was to educate young women through a non-profit organization she started called Aid Afghanistan for Education and a for-profit company, Boumi, that manufactures and distributes products for the home such as curtains, cushion covers, tea cozies, coasters, bedclothes, and bathroom accessories. The mission of Boumi is to create jobs in Afghanistan, especially for women, based on traditional Afghani designs and using only locally grown cotton. Sherjan wants to grow Boumi so that it can be a substantial, if not major, funding source for Aid Afghanistan for Education. In order to grow Boumi, Sherjan must confront a number of challenges including funding, finding and managing skilled workers, and getting distribution for Boumi products in major markets such as Europe and the United States.
Location:
Other setting(s):
2011

About

Abstract

Hassina Sherjan was born and raised in Afghanistan. When she was 19, the Russians invaded Afghanistan and Sherjan left country with her siblings and parents. After a couple of years in India and Germany, the family settled in Seattle, Washington. A trip to Afghanistan when she was an adult inspired her to move back to her home country with two missions. The first was to educate young women through a non-profit organization she started called Aid Afghanistan for Education and a for-profit company, Boumi, that manufactures and distributes products for the home such as curtains, cushion covers, tea cozies, coasters, bedclothes, and bathroom accessories. The mission of Boumi is to create jobs in Afghanistan, especially for women, based on traditional Afghani designs and using only locally grown cotton. Sherjan wants to grow Boumi so that it can be a substantial, if not major, funding source for Aid Afghanistan for Education. In order to grow Boumi, Sherjan must confront a number of challenges including funding, finding and managing skilled workers, and getting distribution for Boumi products in major markets such as Europe and the United States.

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Location:
Other setting(s):
2011

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