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Case
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Reference no. 9B09M003
Subject category: Entrepreneurship
Published by: Ivey Publishing
Originally published in: 2008
Version: 2011-09-09
Length: 10 pages
Data source: Field research

Abstract

Three MBA students at Bond University in Australia form a partnership in 2006 to rent vehicles to international students studying in Australia for short periods of time. The partnership operates by capitalizing on each partner's key competency. When one of the partners is offered a promising position by a large company, the partners are faced with losing one of the company's key players and must make several decisions that will change the direction of the business.
Location:
Size:
Small
Other setting(s):
2006

About

Abstract

Three MBA students at Bond University in Australia form a partnership in 2006 to rent vehicles to international students studying in Australia for short periods of time. The partnership operates by capitalizing on each partner's key competency. When one of the partners is offered a promising position by a large company, the partners are faced with losing one of the company's key players and must make several decisions that will change the direction of the business.

Settings

Location:
Size:
Small
Other setting(s):
2006

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