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Teaching note
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Reference no. 8B11A040
Subject category: Marketing
Authors: Ken Kwong-Kay Wong
Published by: Ivey Publishing
Originally published in: 2011
Version: 2011-12-01
Revision date: 20-Jan-2012
Length: 9 pages
Data source: Field research
Share a link: https://casecent.re/p/104505
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 9B11A040
Subject category: Marketing
Authors: Ken Kwong-Kay Wong
Published by: Ivey Publishing
Originally published in: 2011
Version: 2011-12-01
Revision date: 20-Jan-2012
Length: 21 pages
Data source: Field research
Topics: Marketing management; Brand positioning; Market segmentation; Product design/development; Mobile communication industry; Luxury goods
View full details
Case
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Reference no. 9B11AC040
Simplified Chinese language
Subject category: Marketing
Authors: Ken Kwong-Kay Wong
Published by: Ivey Publishing
Originally published in: 2013
Version: 2011-12-01
Revision date: 29-May-2013
Length: 28 pages
Data source: Field research
Topics: Brand positioning; Market segmentation; Product design; Telecommunications; Luxury goods; United Kingdom; Finland; Marketing; General management/strategy; International; Entrepreneurship
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 9B11A040
Subject category: Marketing
Authors: Ken Kwong-Kay Wong
Published by: Ivey Publishing
Originally published in: 2011
Version: 2011-12-01
Revision date: 20-Jan-2012
Length: 21 pages
Data source: Field research
Topics: Marketing management; Brand positioning; Market segmentation; Product design/development; Mobile communication industry; Luxury goods
View full details
Case
-
Reference no. 9B11AC040
Simplified Chinese language
Subject category: Marketing
Authors: Ken Kwong-Kay Wong
Published by: Ivey Publishing
Originally published in: 2013
Version: 2011-12-01
Revision date: 29-May-2013
Length: 28 pages
Data source: Field research
Topics: Brand positioning; Market segmentation; Product design; Telecommunications; Luxury goods; United Kingdom; Finland; Marketing; General management/strategy; International; Entrepreneurship
View full details