More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Teaching note
-
Reference no. 8B11A040
Subject category: Marketing
Authors: Ken Kwong-Kay Wong
Published by: Ivey Publishing
Originally published in: 2011
Version: 2011-12-01
Revision date: 20-Jan-2012
Length: 9 pages
Data source: Field research
Share a link: https://casecent.re/p/104505
| No reviews for this item
View our pricing guide or login to see prices.

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
-
Reference no. 9B11A040
Subject category: Marketing
Authors: Ken Kwong-Kay Wong
Published by: Ivey Publishing
Originally published in: 2011
Version: 2011-12-01
Revision date: 20-Jan-2012
Length: 21 pages
Data source: Field research
Topics: Marketing management; Brand positioning; Market segmentation; Product design/development; Mobile communication industry; Luxury goods
View full details
Case
-
Reference no. 9B11AC040
Simplified Chinese language
Subject category: Marketing
Authors: Ken Kwong-Kay Wong
Published by: Ivey Publishing
Originally published in: 2013
Version: 2011-12-01
Revision date: 29-May-2013
Length: 28 pages
Data source: Field research
Topics: Brand positioning; Market segmentation; Product design; Telecommunications; Luxury goods; United Kingdom; Finland; Marketing; General management/strategy; International; Entrepreneurship
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 9B11A040
Subject category: Marketing
Authors: Ken Kwong-Kay Wong
Published by: Ivey Publishing
Originally published in: 2011
Version: 2011-12-01
Revision date: 20-Jan-2012
Length: 21 pages
Data source: Field research
Topics: Marketing management; Brand positioning; Market segmentation; Product design/development; Mobile communication industry; Luxury goods
View full details
Case
-
Reference no. 9B11AC040
Simplified Chinese language
Subject category: Marketing
Authors: Ken Kwong-Kay Wong
Published by: Ivey Publishing
Originally published in: 2013
Version: 2011-12-01
Revision date: 29-May-2013
Length: 28 pages
Data source: Field research
Topics: Brand positioning; Market segmentation; Product design; Telecommunications; Luxury goods; United Kingdom; Finland; Marketing; General management/strategy; International; Entrepreneurship
View full details