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Brazil has been part of the new emerging economies known as BRIC since the beginning of the new millennium. A strong macroeconomic policy activity has generated unprecedented opportunities in a country where large disparity of purchasing power parity and access to education and health services is still a grave debate. Sao Paolo has been able to emerge, among other areas in Brazil, as a new centre of convergence for financial activities and from the hub of the early years until the creation of a more sophisticated cluster of interconnected activities for the financial services, the country has been propelling growth at an impressive rapid pace. Is this growth something tenable for Sao Paolo? Will the cluster sustain itself for the years to come and drive the country’s overall performance? With critical questions on the viability of the cluster itself, this case illustrates the opportunities and challenges of a newly designed Sao Paolo.