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Authors: Mark Esposito (Grenoble Ecole de Management); Bourret Florine (Grenoble Ecole de Management); Olivier Chabot (Grenoble Ecole de Management); Deyan Dimitrov (Grenoble Ecole de Management); Catherine Klein (Grenoble Ecole de Management); Justine Perrin (Grenoble Ecole de Management); Oscar Vadillo (Grenoble Ecole de Management)
Published in: 2011
Length: 45 pages
Data source: Published sources

Abstract

Macao has followed for many years a similar destiny to all post-colonial zones in Asia, with a larger platform for local development and clustering of a number of activities, similar to western ventures than eastern. In the last years, with the opening of the borders and a stronger Chinese population on travel, Macao has developed an important set of economic activities around gambling and social life events, which are typical of those hubs. Initiated as a getaway and a minor revenue player, gambling has slowly made its way through the alley of proper clustering, with a remarkable level of sophistication in both the gaming and the hospitality industry. Thus said, this case challenges the sustainability of the cluster itself and wants to illustrate some key mistakes in the way in which the gambling industry has been falling since some time now, naively. Will this cluster manage to go past its own illusion of success?
Location:
Size:
Medium-size
Other setting(s):
2011

About

Abstract

Macao has followed for many years a similar destiny to all post-colonial zones in Asia, with a larger platform for local development and clustering of a number of activities, similar to western ventures than eastern. In the last years, with the opening of the borders and a stronger Chinese population on travel, Macao has developed an important set of economic activities around gambling and social life events, which are typical of those hubs. Initiated as a getaway and a minor revenue player, gambling has slowly made its way through the alley of proper clustering, with a remarkable level of sophistication in both the gaming and the hospitality industry. Thus said, this case challenges the sustainability of the cluster itself and wants to illustrate some key mistakes in the way in which the gambling industry has been falling since some time now, naively. Will this cluster manage to go past its own illusion of success?

Settings

Location:
Size:
Medium-size
Other setting(s):
2011

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