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Case
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Reference no. 9B11M044
Subject category: Strategy and General Management
Authors: Elizabeth MA Grasby; Eric Janssen
Published by: Ivey Publishing
Originally published in: 2011
Version: 2014-07-16
Revision date: 27-Aug-2014
Length: 16 pages
Data source: Field research
Topics: Growth; Small business; Expansion; Decision analysis; Firm valuation; Delivery service; General management/strategy; Introductory business
Share a link: https://casecent.re/p/104531
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Abstract

Grocery Checkout Inc, an online grocery delivery service, had experienced dramatic growth since its founding in 2005, but investors were pressuring the chief executive officer (CEO) for even faster growth. An improved distribution network and order fulfillment system meant that GCO could handle a greater volume of customers. The CEO considered a number of growth options, including a sell option, and needed to decide which would best fit GCO and how his role might change within the company.
Location:
Canada
Industry:
Retail trade
Size:
Small
Other setting(s):
2010
Teaching note
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Reference no. 8B11M044
Subject category: Strategy and General Management
Authors: Elizabeth MA Grasby; Eric Janssen
Published by: Ivey Publishing
Originally published in: 2011
Version: 2011-07-21
Length: 19 pages
Data source: Field research
View full details

About

Abstract

Grocery Checkout Inc, an online grocery delivery service, had experienced dramatic growth since its founding in 2005, but investors were pressuring the chief executive officer (CEO) for even faster growth. An improved distribution network and order fulfillment system meant that GCO could handle a greater volume of customers. The CEO considered a number of growth options, including a sell option, and needed to decide which would best fit GCO and how his role might change within the company.

Settings

Location:
Canada
Industry:
Retail trade
Size:
Small
Other setting(s):
2010

Related

Teaching note
-
Reference no. 8B11M044
Subject category: Strategy and General Management
Authors: Elizabeth MA Grasby; Eric Janssen
Published by: Ivey Publishing
Originally published in: 2011
Version: 2011-07-21
Length: 19 pages
Data source: Field research
View full details