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Case
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Reference no. UVA-S-0190
Published by: Darden Business Publishing
Originally published in: 2011
Version: 11 July 2011
Length: 8 pages
Data source: Field research

Abstract

Williams Controls CEO, John Easton, has outlined the new strategic plan he wants to put in place to improve the company’s market opportunities and accelerate its growth. The plan involves embarking on an expansive acquisition spree designed to vertically integrate the company’s supply chain and simultaneously expand its product offering beyond the core electronic throttle control (ETC) business. Easton’s plan sounded compelling but complicated and introduced new risks to a small company that was beginning to find its operating groove. If successful, Easton’s plan could revolutionize Williams Controls and take it to heights once thought unreachable, but if unsuccessful, it could derail the company.

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Abstract

Williams Controls CEO, John Easton, has outlined the new strategic plan he wants to put in place to improve the company’s market opportunities and accelerate its growth. The plan involves embarking on an expansive acquisition spree designed to vertically integrate the company’s supply chain and simultaneously expand its product offering beyond the core electronic throttle control (ETC) business. Easton’s plan sounded compelling but complicated and introduced new risks to a small company that was beginning to find its operating groove. If successful, Easton’s plan could revolutionize Williams Controls and take it to heights once thought unreachable, but if unsuccessful, it could derail the company.

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