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Compact case
Published by: INSEAD
Originally published in: 2011
Version: 04.2013

Abstract

This is part of a case series. The announcement that BP PLC, the world's third-largest oil firm, was going ‘beyond petroleum’ generated scepticism from news media, indifference from investors, and outraged opposition from environmentalists in 2000. When BP's Alaska employees raised safety and environmental concerns in 2002, stakeholder groups, news media and regulators were drawn into the conflict.
Industry:
Other setting(s):
2000-2011

About

Abstract

This is part of a case series. The announcement that BP PLC, the world's third-largest oil firm, was going ‘beyond petroleum’ generated scepticism from news media, indifference from investors, and outraged opposition from environmentalists in 2000. When BP's Alaska employees raised safety and environmental concerns in 2002, stakeholder groups, news media and regulators were drawn into the conflict.

Settings

Industry:
Other setting(s):
2000-2011

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