Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-512-011
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 18 December 2012
Revision date: 16-Jan-2013
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads and social) media.
Size:
USD10 billion; 50,000 employees
Other setting(s):
2010

About

Abstract

This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads and social) media.

Settings

Size:
USD10 billion; 50,000 employees
Other setting(s):
2010

Related