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Case
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Reference no. SM90A
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Andrew S Grove (Stanford Graduate School of Business, Stanford University); Guy U Yalif (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2001
Version: 27 September 2001
Length: 30 pages
Data source: Field research
Topics: Electronic commerce; Entertainment
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Abstract

This is part of a case series. This case study explores strategic logic and vision necessary for a new hybrid company.
Location:
USA
Industry:
Electronic commerce, entertainment
Size:
20,700 employees, USD4.6 billion revenues
Other setting(s):
2001
Case
-
Reference no. SM90B
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Philip Meza (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2001
Version: 1 November 2001
Length: 14 pages
Data source: Field research
Topics: Electronic commerce; Entertainment
View full details
Case
-
Reference no. SM90C
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Philip Meza (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2002
Version: 27 October 2002
Length: 25 pages
Data source: Field research
Topics: e-Commerce; Television
View full details

About

Abstract

This is part of a case series. This case study explores strategic logic and vision necessary for a new hybrid company.

Settings

Location:
USA
Industry:
Electronic commerce, entertainment
Size:
20,700 employees, USD4.6 billion revenues
Other setting(s):
2001

Related

Case
-
Reference no. SM90B
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Philip Meza (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2001
Version: 1 November 2001
Length: 14 pages
Data source: Field research
Topics: Electronic commerce; Entertainment
View full details
Case
-
Reference no. SM90C
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Philip Meza (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2002
Version: 27 October 2002
Length: 25 pages
Data source: Field research
Topics: e-Commerce; Television
View full details