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Case
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Reference no. E404B
Subject category: Entrepreneurship
Published by: Stanford Business School
Originally published in: 2011
Version: 20 May 2011
Length: 27 pages
Data source: Field research

Abstract

Part (A) of the ZETA Communities case provides the background on the history of the construction industry, the housing crisis and declining economic environment at the time the co-founders were launching the company, and the emergence of the green building movement. With Part (A) as context, Part (B) describes the three co-founders’ vision for launching a net zero energy, prefabricated housing company, innovating upon a decades-old manufactured housing technology. The co-founders launched ZETA Communities at the nadir of the housing crisis and must navigate through the market and financing challenges to build a viable organization. Today, ZETA Communities manufactures its buildings out of a factory in Sacramento and provides products to the housing, education and light commercial markets.
Location:
Other setting(s):
2011

About

Abstract

Part (A) of the ZETA Communities case provides the background on the history of the construction industry, the housing crisis and declining economic environment at the time the co-founders were launching the company, and the emergence of the green building movement. With Part (A) as context, Part (B) describes the three co-founders’ vision for launching a net zero energy, prefabricated housing company, innovating upon a decades-old manufactured housing technology. The co-founders launched ZETA Communities at the nadir of the housing crisis and must navigate through the market and financing challenges to build a viable organization. Today, ZETA Communities manufactures its buildings out of a factory in Sacramento and provides products to the housing, education and light commercial markets.

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Location:
Other setting(s):
2011

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