Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2011-10-07
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Abstract
At the University of Wyoming, home games played by the men’s basketball team generated significant revenues for the Athletics Department through ticket and concession sales. With the 2009-2010 season ending, it was time to forecast revenues for the upcoming season. Even though ticket prices were already set, providing a revenue forecast was difficult, as the schedule of home games for the 2010-2011 season was not yet known, and both ticket and concession sales for each game were uncertain.
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2011-10-07
Length: 14 pages
Data source: Field research
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Abstract
At the University of Wyoming, home games played by the men’s basketball team generated significant revenues for the Athletics Department through ticket and concession sales. With the 2009-2010 season ending, it was time to forecast revenues for the upcoming season. Even though ticket prices were already set, providing a revenue forecast was difficult, as the schedule of home games for the 2010-2011 season was not yet known, and both ticket and concession sales for each game were uncertain.
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Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2011-10-07
Length: 14 pages
Data source: Field research