Product details

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Compact case
Case
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Reference no. OIT22B
Published by: Stanford Business School
Originally published in: 1998
Version: April 1998

Abstract

Firefly Network develops software that allows Internet-based businesses to gather information about their on-line customers and deliver personalized information to them in return. Firefly was founded in March 1995 by a group of researchers of the MIT Media Lab working on applications of intelligent software agents. This case discusses the role of personalization software in building on-line communities and enhancing electronic commerce, with a particular focus on on-line book selling. It compares the different technologies available, including 'rules-based systems,' and analyzes the related issues of trust and privacy. Finally, it questions revenue models for Web-based businesses, as well as the strategy of a young Internet software company trying to create an industry standard.
Location:
Industry:
Other setting(s):
1998

About

Abstract

Firefly Network develops software that allows Internet-based businesses to gather information about their on-line customers and deliver personalized information to them in return. Firefly was founded in March 1995 by a group of researchers of the MIT Media Lab working on applications of intelligent software agents. This case discusses the role of personalization software in building on-line communities and enhancing electronic commerce, with a particular focus on on-line book selling. It compares the different technologies available, including 'rules-based systems,' and analyzes the related issues of trust and privacy. Finally, it questions revenue models for Web-based businesses, as well as the strategy of a young Internet software company trying to create an industry standard.

Settings

Location:
Industry:
Other setting(s):
1998

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