Product details

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Case
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Reference no. 9-112-031
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 2 May 2012
Revision date: 13-Jun-2012
Length: 15 pages
Data source: Field research

Abstract

GoodGuide, a high-technology start-up company, founded by University of California Professor at Berkley Dara O'Rourke is at a critical junction. The venture capital funded company has yet to find the business model to monetize a very promising product that provides consumers and manufacturers with information about the sustainability of a product.
Location:
Size:
100, gross revenue USD1 million
Other setting(s):
2011

About

Abstract

GoodGuide, a high-technology start-up company, founded by University of California Professor at Berkley Dara O'Rourke is at a critical junction. The venture capital funded company has yet to find the business model to monetize a very promising product that provides consumers and manufacturers with information about the sustainability of a product.

Settings

Location:
Size:
100, gross revenue USD1 million
Other setting(s):
2011

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