Subject category:
Finance, Accounting and Control
Published by:
Harvard Business Publishing
Version: 2 May 2012
Revision date: 13-Jun-2012
Length: 15 pages
Data source: Field research
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https://casecent.re/p/105159
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Abstract
GoodGuide, a high-technology start-up company, founded by University of California Professor at Berkley Dara O'Rourke is at a critical junction. The venture capital funded company has yet to find the business model to monetize a very promising product that provides consumers and manufacturers with information about the sustainability of a product.
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Abstract
GoodGuide, a high-technology start-up company, founded by University of California Professor at Berkley Dara O'Rourke is at a critical junction. The venture capital funded company has yet to find the business model to monetize a very promising product that provides consumers and manufacturers with information about the sustainability of a product.