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Case
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Reference no. SM16A
Published by: Stanford Business School
Originally published in: 2006
Version: 25 April 2006
Length: 19 pages
Data source: Field research

Abstract

Newell Co's overall strategy of acquiring, manufacturing, and marketing a broad line of branded staple consumer products to national mass merchandisers had been highly profitable, as had its ongoing investments in market-leading information technology. Newell's success led to analyst expectations of continued 15 to 18 percent earnings growth. However, looking to 1995 and beyond, Newell's management team was concerned about how to fulfill those expectations.
Other setting(s):
1995

About

Abstract

Newell Co's overall strategy of acquiring, manufacturing, and marketing a broad line of branded staple consumer products to national mass merchandisers had been highly profitable, as had its ongoing investments in market-leading information technology. Newell's success led to analyst expectations of continued 15 to 18 percent earnings growth. However, looking to 1995 and beyond, Newell's management team was concerned about how to fulfill those expectations.

Settings

Other setting(s):
1995

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