Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 23 September 1997
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https://casecent.re/p/105189
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Abstract
In the late 1980s and early 1990s, under the leadership of newly-appointed Chairman and CEO George Willis and President Donald Hastings, the Lincoln Electric Company undertook a global expansion strategy. The celebrated Cleveland-based manufacturer of welding machines and supplies and of electric motors did so to counteract growing foreign competition and a slowing in the growth of domestic sales. The results were not entirely satisfactory.
Other setting(s):
1996
About
Abstract
In the late 1980s and early 1990s, under the leadership of newly-appointed Chairman and CEO George Willis and President Donald Hastings, the Lincoln Electric Company undertook a global expansion strategy. The celebrated Cleveland-based manufacturer of welding machines and supplies and of electric motors did so to counteract growing foreign competition and a slowing in the growth of domestic sales. The results were not entirely satisfactory.
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Other setting(s):
1996