Dreyer's Grand Ice Cream (A)

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Case

Reference no. OB35A

Subject category: Human Resource Management / Organisational Behaviour

Authors: Jennifer A Chatman (University of California at Berkeley); Glenn Carroll (Stanford Graduate School of Business, Stanford University); Victoria Chang (Stanford Graduate School of Business, Stanford University)

Published by: Stanford Business School

Originally published in: 2001

Version: October 2001

Length: 25 pages

Data source: Field research

Topics: Employee problems; Human resources management (HRM); Organizational behavior; Consumer goods; Communication in organizations

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Abstract

The senior management team at Dreyer's Grand Ice Cream faced a number of external difficulties in June 1998 that were some of the most challenging problems ever faced by the company. Problems included profitability issues, record-high butterfat prices, aggressive discounting by competitors, higher margin Better-For-You segment collapse, severance of Ben & Jerry's distribution contract and management health issues. Given a mandatory and necessary financial restructuring of the company, the senior mangement team faced some difficult employee issues and they needed to make some very difficult decisions to overcome their difficult times.

Location:

United States

Industry:

Ice cream, dairy, consumer products

Other setting(s):

2001