Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Supplement
-
Reference no. SM89SQ
Published by: Stanford Business School
Originally published in: 2002
Version: July 2007
Length: 1 pages
Data source: Field research

Abstract

This supplement is to accompany the case. This case reviews eBay’s very successful international expansion history, and introduces its latest decision - whether or not to pursue an opportunity to expand its presence in Latin America. At the opening of the case, eBay is the world’s largest on-line auction company; Matt Bannick, Vice President of International, had spearheaded international growth since late 2000, working towards eBay’s goal to have a presence in 25 countries by 2005. In February 2001, the company acquired iBazar, a leading European on-line auction with a Brazilian presence as well. The strong European presence, far more than the Brazilian business, motivated the acquisition. Nevertheless, eBay had already considered developing a presence in Latin America, and this opportunity has prompted an immediate decision. At the close of the case, Bannick must present to CEO Meg Whitman and give her his decision for the next step with iBazar. Bannick must decide whether or not to maintain its presence in Latin America; if the company chooses to maintain the presence, should it 'hold' or grow – through acquisition or organic growth? This supplement is part of the Stanford Graduate School of Business free case collection (visit www.thecasecentre.org/stanfordfreecases for more information on the collection).
Industry:
Other setting(s):
2001

About

Abstract

This supplement is to accompany the case. This case reviews eBay’s very successful international expansion history, and introduces its latest decision - whether or not to pursue an opportunity to expand its presence in Latin America. At the opening of the case, eBay is the world’s largest on-line auction company; Matt Bannick, Vice President of International, had spearheaded international growth since late 2000, working towards eBay’s goal to have a presence in 25 countries by 2005. In February 2001, the company acquired iBazar, a leading European on-line auction with a Brazilian presence as well. The strong European presence, far more than the Brazilian business, motivated the acquisition. Nevertheless, eBay had already considered developing a presence in Latin America, and this opportunity has prompted an immediate decision. At the close of the case, Bannick must present to CEO Meg Whitman and give her his decision for the next step with iBazar. Bannick must decide whether or not to maintain its presence in Latin America; if the company chooses to maintain the presence, should it 'hold' or grow – through acquisition or organic growth? This supplement is part of the Stanford Graduate School of Business free case collection (visit www.thecasecentre.org/stanfordfreecases for more information on the collection).

Settings

Industry:
Other setting(s):
2001

Related