Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Case from journal
-
Reference no. JIACS14-07-15
Published by: Allied Business Academies
Published in: "Journal of the International Academy for Case Studies", 2008
Length: 4 pages
Data source: Field research

Abstract

The California outdoor clothing and equipment company, Patagonia, has set a very high standard for firms seeking to be environmentally sensitive. The privately-held company has created a culture of reducing its impact on the environment through product design and manufacturing, energy usage, and waste management. The case explores the methods by which Patagonia reduces its “carbon footprint” and asks if other firms can follow its lead. The primary subject matter of this case concerns corporate environmental responsibility. Secondary issues examined include strategic intent and marketing dynamics. The case has a difficulty level of three, appropriate for junior level students. The case is designed to be taught in one class hour and is expected to require three hours of outside preparations by students.
Industry:

About

Abstract

The California outdoor clothing and equipment company, Patagonia, has set a very high standard for firms seeking to be environmentally sensitive. The privately-held company has created a culture of reducing its impact on the environment through product design and manufacturing, energy usage, and waste management. The case explores the methods by which Patagonia reduces its “carbon footprint” and asks if other firms can follow its lead. The primary subject matter of this case concerns corporate environmental responsibility. Secondary issues examined include strategic intent and marketing dynamics. The case has a difficulty level of three, appropriate for junior level students. The case is designed to be taught in one class hour and is expected to require three hours of outside preparations by students.

Settings

Industry:

Related