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Case
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Reference no. F311-257-1
French language
Published by: ESSEC Business School
Published in: 2011
Length: 7 pages
Data source: Published sources

Abstract

This case study describes the structure of the French market for Mini-PCs in 2010 and outlines how this market will be impacted by the entry of new competitors in this market and the arrival of new products that can be seen as products alternative, the digital shelves. This case study engages learners to: Conduct an analysis of competitive forces (Porter's 5 Forces 1) and deduce the key success factors of the market; Understand the strategic positioning of the actors and choices, including technology, on which they rest.
Industry:
Other setting(s):
2010

About

Abstract

This case study describes the structure of the French market for Mini-PCs in 2010 and outlines how this market will be impacted by the entry of new competitors in this market and the arrival of new products that can be seen as products alternative, the digital shelves. This case study engages learners to: Conduct an analysis of competitive forces (Porter's 5 Forces 1) and deduce the key success factors of the market; Understand the strategic positioning of the actors and choices, including technology, on which they rest.

Settings

Industry:
Other setting(s):
2010

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