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Subject category: Entrepreneurship
Published by: China Europe International Business School
Published in: 2011
Length: 24 minutes
Data source: Field research
Notes: File size 1.76GB. Click for more information.

Abstract

This supporting video is to accompany the case. Executive Director and Chairman of Longcheer Holdings Limited, Du Junhong, and his team were confident of facing their investors with the 2009 annual report. However, there were also pressure on many fronts. The continued negative impact of the global financial crisis, the unclear future of the 3G business, and increasingly fierce competition in the mobile phone industry were challenging Longcheer’s ability to formulate and implement strategy. Continuous innovation had been one of the main drivers of Longcheer’s success to date. What they could do to keep reinventing themselves.
Location:
Industry:
Other setting(s):
2009

About

Abstract

This supporting video is to accompany the case. Executive Director and Chairman of Longcheer Holdings Limited, Du Junhong, and his team were confident of facing their investors with the 2009 annual report. However, there were also pressure on many fronts. The continued negative impact of the global financial crisis, the unclear future of the 3G business, and increasingly fierce competition in the mobile phone industry were challenging Longcheer’s ability to formulate and implement strategy. Continuous innovation had been one of the main drivers of Longcheer’s success to date. What they could do to keep reinventing themselves.

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Location:
Industry:
Other setting(s):
2009

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